They weren't wrong. I do build things—just not the kind they expected. Having started in journalism, I developed a foundation in making complex ideas accessible. Today I'm a Creative Director who operates differently than most. I approach creative campaigns with the same systematic thinking engineers use to build infrastructure. I build experiential marketing with the rigor others apply to code. This isn't about being "tech-savvy." It's about seeing the underlying architecture in everything.

Most creative directors manage technical vendors. I speak their language. When vendors claim something can't be done, I know if they're right. When teams hit technical roadblocks, I can see the workaround. Most technical people struggle with narrative and emotion. I craft both naturally. Seventeen years in automotive marketing and experiential production taught me that the real value lives in the space between disciplines. Where pharmaceutical booth production requires the same problem-solving as technical architecture. Where patterns in one domain reveal solutions in another.

I see connections others miss because I'm genuinely fluent in both worlds. When teams need someone who can envision the creative AND understand the infrastructure to deliver it, that's where I create the most value. Vision and execution aren't separate skills for me. They're the same skill applied to different surfaces.

People I work with describe me as collaborative, strategic, and direct. I bring systematic thinking to creative challenges and creative problem-solving to technical constraints.

When I'm not leading campaigns, I'm reverse-engineering smart home APIs for fun. Working on a theory that Bob Ross invented ASMR. Also deep diving into the mechanics of comedy, which turns out to be its own fascinating rabbit hole.