They weren't entirely off. I’ve always been fascinated by understanding how things work and why they matter. But my toolkit turned out to be words, not widgets. Starting my career in journalism, I developed the skill of transforming complex ideas into clear, engaging stories. These days, I apply that same rigor to crafting narratives around some of today's most challenging topics, from energy transitions and software solutions to immersive brand experiences. For me, it’s never just about what something is; it’s about what it means.

People I work with often describe me as engaging, analytical, and deeply collaborative, with an approach that's approachable yet professional. I thrive at the intersection of creativity and strategy, bringing clarity and humanity to even the most technical subjects.

When I’m not helping global brands tell their stories, you might find me tinkering with my overly ambitious smart home projects, dissecting the mechanics of comedy, or deep diving into the soothing genius of Bob Ross, who I maintain is the originator of ASMR.