LinkedIn NewFront 2025

Immersive Event Experience Design

Led creative direction for LinkedIn's debut at IAB NewFronts—the advertising industry's premier annual marketplace where major digital platforms unveil their latest content offerings to brand marketers and media buyers. This high-stakes presentation required transforming ARTECHOUSE's 270-degree, 18K projection-mapped venue into a cohesive storytelling environment for 150+ marketing executives.

Key Responsibilities:

• Creative Direction & Content Strategy: Developed unified visual narrative system spanning street-level displays, wraparound gallery walls, and executive keynote presentations

• Cross-Functional Leadership: Orchestrated collaboration between The Bait Shoppe, neuemotion, technical crews, and LinkedIn stakeholders

• Immersive Content Production: Directed creation of custom 360-degree video content optimized for panoramic projection mapping and spatial audio

• Live Event Production: Performed as Voice of God announcer, managed real-time technical adjustments, curated atmospheric soundscapes

• Technical Oversight: Fine-tuned pixel mapping and content delivery systems for 18K resolution displays

Results:

This first-of-its-kind NewFront presentation positioned LinkedIn as an innovative advertising partner in the competitive digital video marketplace. The seamless integration of content, technology, and atmosphere created an unforgettable brand experience that demonstrated LinkedIn's creative capabilities to key decision-makers in the advertising ecosystem.

Technologies: ARTECHOUSE projection mapping, spatial audio systems, panoramic video production, live event technology